Kloudlite building a platform for next-generation InfraOps with the power of remote environments. This job involved crafting brand new identity for the Kloudlite which was unique, relatable and scalable.
Branding
The brand identity conveys the building distributed application remotely through the Kloudlite platform and sets the company apart in its category.
Kloudlite Logo
The Kloudlite logo merges the letter "K" from the brand name with a container icon, symbolizing virtual machines. This container icon reflects the platform's ability to remotely manage multiple VMs, allowing users to run applications smoothly without interruption. The right half of the "K" resembles coding symbols, representing the secure connection between VMs. This design visually illustrates Kloudlite's role in remotely integrating distributed applications while maintaining the ease of local coding.
Kloudlite Development (Dev)
The logo mark of Workspace is a unique design that combines the letter "K," derived from the brand name, with elements symbolizing connecting, collaboration, and infinity. This composition visually represents the brand's core concept of limitless development through collaborative efforts. By incorporating the connecting/collaboration and the infinity symbol into the "K," the logo signifies that Workspace embraces a collaborative and boundless approach to work, highlighting the brand's commitment to fostering a workspace without limitations.
Kloudlite Production (Prod)
The logo mark of Production features a unique design that combines the letter "K," taken from the brand name, with a rocket symbolizing launch. The rocket symbolizes the momentum and excitement of bringing the software to life and signifies the forward progress of the production phase. By incorporating the rocket with the "K," the logo captures the essence of the deployment stage, highlighting the brand's commitment to delivering software that is ready for real-world usage.
Character Design
Breathing life into characters with distinct personalities and visual charm. The triangular shape embodies stability, direction, and dynamism, perfectly aligning with the brand's vision: 'No build, No Deploy, Just Code.
Website Design
The new homepage brings together multiple elements to create a cohesive design. Our aim was to create a sleek, Swiss-inspired aesthetic optimized for displays, primarily for our interface. We drew inspiration from the Swiss design movement's focus on grids, blocks, and modularity. Since Kloudlite is all about building and managing distributed applications remotely, we used a visual metaphor across the site—showing a frame that blends the ease of local coding with the power of remote environments.
To enhance user experience, we maintained a consistent grid structure across all pages. This approach minimizes the sense of layout shifting and underscores the smooth performance of server rendering. We also experimented with different concepts for the homepage "hero" section, striving to balance structure with creative expression.
Product Design
Onboarding
Seamless onboarding enhanced with engaging filler illustrations to guide your journey.
Dashboard
The KLoudlite dashboard layout features a clean, intuitive design that prioritizes ease of navigation and quick access to key functionalities. Its organized structure and minimalistic approach ensure users can efficiently manage their projects and monitor performance with clarity.
Error 404
The 404 page design features a visual metaphor of a cube, symbolizing container walls, gradually disintegrating and sinking underwater. This dynamic imagery conveys the idea of a system breakdown or loss, with the falling cube representing the collapse of structure, while the water symbolizes the vast, unknown digital space. The design emphasizes a sense of disruption while maintaining a creative, engaging visual narrative.